If anyone still believed that large corporations take the media seriously, the Pepco case effectively dispels that illusion. A journalist preparing a piece on modern management models in Polish companies approached the firm with a simple, factual request for comment. No sensationalism, no thesis, no provocation. He merely wanted to clarify why two people simultaneously hold the identical position of Head of Corporate Communication within the company’s structure, how their responsibilities are divided, and whether this signals a broader organizational model that might in the future extend to other key functions, such as the CFO.