{"id":11532,"date":"2024-08-02T15:55:12","date_gmt":"2024-08-02T13:55:12","guid":{"rendered":"http:\/\/www.businessmantoday.us\/?p=11532"},"modified":"2024-08-02T15:55:12","modified_gmt":"2024-08-02T13:55:12","slug":"cztery-na-piec-osob-50-oglada-regularnie-tresci-wideo-online","status":"publish","type":"post","link":"http:\/\/www.businessmantoday.us\/pl\/cztery-na-piec-osob-50-oglada-regularnie-tresci-wideo-online\/","title":{"rendered":"Cztery na pi\u0119\u0107 os\u00f3b 50+ ogl\u0105da regularnie tre\u015bci wideo online"},"content":{"rendered":"

Cztery na pi\u0119\u0107 os\u00f3b 50+ ogl\u0105da regularnie tre\u015bci online<\/strong><\/p>\n

Silversi stopniowo przenosz\u0105 si\u0119 sprzed telewizora do internetu<\/p>\n

 <\/p>\n

97 proc. cyfrowych silvers<\/strong>\u00f3<\/strong>w, czyli os<\/strong>\u00f3<\/strong>b 50+, kt<\/strong>\u00f3<\/strong>re korzystaj\u0105 z internetu, ogl\u0105<\/strong>da tre<\/strong>\u015bci wideo online,\u00a0a ich ulubion\u0105 platform\u0105 z takimi materia\u0142ami jest YouTube <\/strong>\u2013 to wyniki badania zrealizowanego na zlecenie SilverTV i Lifetube przez IQS. Niemal po\u0142owa ankietowanych przyznaje, \u017ce cz\u0119\u015b\u0107 czasu, kt<\/strong>\u00f3<\/strong>ry dot\u0105d po\u015bwi\u0119cali na ogl\u0105danie telewizji, sp\u0119dza dzi\u015b online. Takie wyniki potwierdzaj\u0105, jak bardzo nieprawdziwy jest dzi\u015b stereotyp dotycz\u0105cy nieobecno\u015bci os\u00f3b starszych\u00a0w\u00a0cyfrowym \u015bwiecie.<\/strong><\/p>\n

 <\/p>\n

Osoby 50+ to ju\u017c nie stateczni dziadkowie siedz\u0105cy w fotelu i wpatrzeni w szklany ekran,
\na silversi, kt\u00f3rzy korzystaj\u0105 z \u017cycia w my\u015bl stwierdzenia, \u017ce 50. to nowa 40. Biegaj\u0105, je\u017cd\u017c\u0105 na rowerach, wspinaj\u0105 si\u0119 po g\u00f3rskich szlakach, podr\u00f3\u017cuj\u0105, odkrywaj\u0105 nowe pasje i prowadz\u0105 ciekawe \u017cycie towarzyskie. Ch\u0119tnie korzystaj\u0105 r\u00f3wnie\u017c z mo\u017cliwo\u015bci jakie daje internet \u2013 z badania przeprowadzonego przez IQS na zlecenie SilverTV oraz Lifetube wynika, \u017ce silversi aktywnie konsumuj\u0105 tre\u015bci wideo online.<\/p>\n

 <\/p>\n

Silversi regularnie ogl\u0105<\/strong>daj\u0105 tre<\/strong>\u015bci wideo online<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

W\u015br\u00f3d cyfrowych silvers\u00f3w \u2013 os\u00f3b 50+, kt\u00f3re korzystaj\u0105 z internetu \u2013 80 proc. ogl\u0105da wideo w sieci regularnie, a 46 proc. robi codziennie. Cyfrowi silversi najch\u0119tniej ogl\u0105daj\u0105 wiadomo\u015bci, filmy edukacyjno-instrukta\u017cowe oraz s\u0142uchaj\u0105 muzyki (odpowiednio 68, 47 oraz 45 proc. wskaza\u0144).<\/p>\n

 <\/p>\n

\"\"<\/em><\/p>\n

 <\/p>\n

\u00a0<\/em><\/p>\n

\u2013 Dzisiejszy silvers obraca si\u0119 w otoczeniu nowych technologii i regularnie korzysta z mo\u017cliwo\u015bci, jakie daje internet. Postrzeganie generacji silver jako niesprawnej cyfrowo jest zatem nieaktualne i to pokazuje badanie. Przyk\u0142adem na czynn\u0105 obecno\u015b\u0107 pokolenia baby-boomers i X-\u00f3w w sieci jest ponad p\u00f3\u0142milionowa spo\u0142eczno\u015b\u0107 fan page\u2019a M\u0105dra Babcia czy wielomilionowe wy\u015bwietlenia tre\u015bci kana\u0142u SilverTV na YouTube \u2013 <\/em>zauwa\u017ca Beata Borucka, <\/strong>liderka projektu M\u0105dra Babcia i za\u0142o\u017cycielka Silver TV.<\/p>\n

\u00a0<\/strong><\/p>\n

Silversi najbardziej lubi\u0105 YouTube<\/strong><\/p>\n

 <\/p>\n

Cyfrowi silversi ch\u0119tnie korzystaj\u0105 z serwis\u00f3w internetowych, umo\u017cliwiaj\u0105cych ogl\u0105danie tre\u015bci
\nw interencie. Na pierwszym miejscu w\u015br\u00f3d najbardziej lubianych znalaz\u0142 si\u0119 YouTube \u2013 tak wskaza\u0142o 77\u00a0proc. respondent\u00f3w. Na drugiej pozycji uplasowa\u0142 si\u0119 Facebook (65 proc. odpowiedzi), a na trzeciej portale publicystyczne (46 proc.). Tu\u017c za podium znalaz\u0142y si\u0119 platformy VOD, takie jak Netflix czy Player (33 proc. wskaza\u0144).<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u00a0<\/em><\/p>\n

\u2013 Platformy takie jak YouTube to niemal kopalnia r\u00f3\u017cnorodnych tre\u015bci wideo \u2013 ka\u017cdy mo\u017ce znale\u017a\u0107 co\u015b dla siebie, a to przyci\u0105ga odbiorc\u00f3w. Nie inaczej jest z seniorami, kt\u00f3rym podoba si\u0119 mnogo\u015b\u0107 wyboru\u00a0i\u00a0mo\u017cliwo\u015b\u0107 w\u0142\u0105czenia <\/em>i wy\u0142\u0105czenia ulubionego programu czy filmu wtedy, gdy maj\u0105 na to ochot\u0119. Media spo\u0142eczno\u015bciowe to doskona\u0142e okno na \u015bwiat, pozwalaj\u0105ce nie tylko na bie\u017c\u0105ce obserwowanie, co s\u0142ycha\u0107 u dzieci, wnuk\u00f3w i znajomych, ale te\u017c na wyra\u017cenie swojej opinii, nawi\u0105zanie nowych kontakt\u00f3w i zg\u0142\u0119bienie wiedzy w nowej dziedzinie \u2013 <\/em>m\u00f3wi Marcin Py\u0107<\/strong>, <\/em>Head of YouTube Network Management w Lifetube.<\/p>\n

\u00a0<\/strong><\/p>\n

Telewizja coraz mniej popularna<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Silversi stopniowo przenosz\u0105 si\u0119 sprzed telewizora do internetu. Niemal po\u0142owa (46 proc.) ankietowanych przyznaje, \u017ce w ci\u0105gu ostatnich 3 lat zacz\u0119li ogl\u0105da\u0107 wi\u0119cej tre\u015bci wideo online kosztem czasu sp\u0119dzonego przed telewizorem. Co ciekawe, wi\u0119kszo\u015b\u0107 badanych (54 proc.) deklaruje jednocze\u015bnie, \u017ce ma problem ze znalezieniem w sieci tre\u015bci tworzonych typowo dla ich pokolenia.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u2013 Z roku na rok coraz wi\u0119cej os\u00f3b 50+ b\u0119d\u0105 stanowili tzw. digital natives, czyli ci, kt\u00f3rzy internet znaj\u0105 od urodzenia. To naturalne, \u017ce te osoby b\u0119d\u0105 preferowa\u0142y tre\u015bci wideo online, ni\u017celi materia\u0142y dost\u0119pne w tradycyjnej telewizji. Wyznacza to r\u00f3wnie\u017c pewien kierunek zmian, jakie w nadchodz\u0105cych latach zajd\u0105 w mediach online \u2013 mediach, kt\u00f3re do tej pory pomija\u0142y dojrza\u0142ych odbiorc\u00f3w uznaj\u0105c ich za grup\u0119 cyfrowo wykluczon\u0105. Jak si\u0119 okazuje, rzeczywisto\u015b\u0107 jest zupe\u0142nie inna, co oznacza, \u017ce tre\u015bci wideo w\u00a0wirtualnym \u015bwiecie powinny by\u0107 coraz odwa\u017cniej dedykowane tej grupie docelowej \u2013 m\u00f3wi Joanna Adamiak<\/strong>, ekspert ds. PR, prezes agencji Face it!.<\/p>\n

 <\/p>\n

 <\/p>\n

Raport \u201eYouTube now\u0105 telewizj\u0105 dla silvers\u00f3w\u201d jest do pobrania na stronie:<\/p>\n

https:\/\/www.lifetube.pl\/lp\/raport-youtube-pokolenie-silver?utm_source=PR&utm_medium=Press-Release-01&utm_campaign=Raport-Silver<\/em><\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Silver TV<\/strong> to interaktywna telewizja internetowa, skierowana do os\u00f3b 50+, emitowana w mediach spo\u0142eczno\u015bciowych takich jak\u00a0Facebook<\/a>\u00a0i\u00a0YouTube<\/a> i na stronie\u00a0www<\/a>.\u00a0Program stworzony przez Beat\u0119 Boruck\u0105 znan\u0105 jako M\u0105dra Babcia \u2013 najwi\u0119ksz\u0105 polsk\u0105 silverinfluencerk\u0119 \u2013 nadawany jest od pa\u017adziernika 2020 r.\u00a0i cieszy si\u0119 coraz wi\u0119ksz\u0105 popularno\u015bci\u0105. W\u0142asne studio, r\u00f3\u017cnorodna tematyka oraz program \u015bniadaniowy to atuty, kt\u00f3re powoduj\u0105, \u017ce jest to najlepsza telewizja ogl\u0105dana nie tylko przez senior\u00f3w. Programy nadawane w formie \u201ena \u017cywo\u201d umo\u017cliwiaj\u0105 sta\u0142\u0105 interakcj\u0119 i powoduj\u0105 du\u017ce zaanga\u017cowanie w\u015br\u00f3d widz\u00f3w.<\/p>\n

 <\/p>\n

Lifetube <\/strong>nale\u017cy do polskiej prywatnej grupy inwestycyjnej Mediacap (w\u0142a\u015bciciel Freundschaft, IQS, Lifetube, Relatable). Jest najwi\u0119ksz\u0105 agencj\u0105 influencer marketingu w Polsce, realizuj\u0105c\u0105 rocznie \u015brednio ponad 2000 wsp\u00f3\u0142prac marek z tw\u00f3rcami na wszystkich najwi\u0119kszych platformach social mediowych. Jest operatorem sieci wielokana\u0142owej MCN zrzeszaj\u0105cej ponad 700\u00a0kana\u0142\u00f3w YouTube z 4 kraj\u00f3w. W sk\u0142ad Grupy Lifetube wchodzi r\u00f3wnie\u017c agencja gaming marketingu Gameset.<\/p>\n

\u00a0<\/strong><\/p>\n

 <\/p>\n

Kontakt dla medi\u00f3w:
\n<\/strong>Maria Stru\u017ckiewicz, Account Manager, Agencja Face IT, m.struzkiewicz@agencjafaceit.pl<\/a>, +48\u00a0606\u00a0702\u00a0770<\/p>\n","protected":false},"excerpt":{"rendered":"

Cztery na pi\u0119\u0107 os\u00f3b 50+ ogl\u0105da regularnie tre\u015bci online Silversi stopniowo przenosz\u0105 si\u0119 sprzed telewizora do internetu   97 proc. cyfrowych silvers\u00f3w, czyli os\u00f3b 50+, kt\u00f3re korzystaj\u0105 z internetu, ogl\u0105da tre\u015bci wideo online,\u00a0a ich ulubion\u0105 platform\u0105 z takimi materia\u0142ami jest YouTube \u2013 to wyniki badania zrealizowanego na zlecenie SilverTV i…<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[380,47],"tags":[],"class_list":["post-11532","post","type-post","status-publish","format-standard","hentry","category-spoleczenstwo","category-wiedza"],"acf":[],"yoast_head":"\nCztery na pi\u0119\u0107 os\u00f3b 50+ ogl\u0105da regularnie tre\u015bci wideo online | Businessman Today<\/title>\n<meta name=\"robots\" content=\"index, follow, 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